Quantum Storytelling

So I’m plowing through Guerrilla Creativity by Jay Conrad Levinson. I’m on another hot marketing kick, and I thought this could help some of my fellow authors.

“A good place to connect with your prospects in the hopes of making yourself part of their identity is their inner circle. You must join the inner circle that surrounds each prospect. That circle includes the person’s family, friends, car, toothpaste, coffee, sports teams, soft drink, beer, breakfast cereal, clothing, community, and a lot more. Most people have developed an intimate relationship with all of these elements of their inner circle and often describe themselves as Pepsi lovers, Wheaties eaters, or Forty-Niners fans.

The products have actually become like a family, through a long-term relationship based on familiarity and trust.”

How do you plan to get into the inner circle of the reader’s life?