Quantum Storytelling

“Many people bad-mouth marketing and advertising. They hurl all kinds of insults at it–until they have to market or advertise something. Then everything changes, and they realize the difficulty of effective marketing. They often resort to the tried and true, most of which is now the uninformed and the ineffective. What used to work in the past is impotent now in a world of clutter and complexity.”

This statement from Guerrilla Creativity highlights my perception of many creative people. They seem marketing-averse. There are a lot of game developers, writers, and filmmakers with an anti-corporate attitude, perhaps not realizing all the work the ’suits’ and ‘marketing gimps’ actually do?

If you ever plan to sell a book, you will suddenly have to think about marketing. Do creative people shoot themselves in the foot with an anti-marketing attitude?