Made to Stick: Why Some Ideas Survive and Others Die
By Chip Heath
You can view this book's Amazon detail page here.
Tags:
- Started reading:
- Tue Jul 31, 2007
- Finished reading:
- Wed Aug 15, 2007
Review
Rating: 8
A praiseworthy tackle of what makes for a good (read: sticky) idea! Anyone aspiring to create anything should read this. Marketers and artists alike.
